What happens when we apply visual thinking
to sales and project communication?
Niels Hoogendoorn - Founder of WorkflowTube
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A simple, effective metaphor to talk about projects
We needed an intuitive way to talk about projects with clients without getting lost in translation. A solution that worked in every project stage for every stakeholder. Visualising plans and project stages helped us align expectations and goals within teams, get clients on board with crazy plans and turn crazy plans into feasible, actionable projects.
After lots of visualising, testing and pitching to clients we realized that projects, processes and workflows can be easily created and communicated by using the metaphor of railway and subway systems.
We discovered this subway metaphor literally worked in every step. From explaining how to get people 'on board' at the right times (or: stations), how to onboard people that just hopped on, moving towards a common goal or destination, when to work underground or launch out in the open...
Turning projects into a lively picture everybody understands really helped getting to destinations in time and within budget.